I’m Colin, a Developer with experience in Digital Marketing, eCommerce, & Managing Multiple Projects
I have 25 years experience in managing projects that have included: digital marketing campaigns, creative services, computer coding, server administration, and online stores. From hands-on to managing a team, I have successfully executed dozens of diverse projects for a variety of clients in both B2B & B2C markets. Don’t miss my Project Examples!
I’m Colin, a Developer with experience in Digital Marketing, eCommerce, & Managing Multiple Projects
I have 25 years experience in managing projects that have included: digital marketing campaigns, creative services, computer coding, server administration, and online stores. From hands-on to managing a team, I have successfully executed dozens of diverse projects for a variety of clients in both B2B & B2C markets. Don’t miss my Project Examples!
My skills include:
- Digital Marketing – Ideation, Planning, Development, Analysis, Reporting
- Project Management – Initiation, Planning, Execution, Monitoring/Controlling
- Website Design & Development (all aspects)
- eCommerce Administration (SaaS, Cloud, or Self-Hosted)
- Social Media Marketing, SEO, SEM, Google Ads (AdWords)
- Brand & Product Marketing (Branding)
- Press Releases & Communications (Public Relations)
- Graphic Design, Video Production
- Coding: HTML, CSS, PHP, ASP, Python, SQL
- Database Administration (MySQL, SQLite, MS Access)
- Server Setup & Administration (Microsoft & Linux)
- Network Administration (Windows-based over Ethernet)
- Facility Access Control Setup & Administration (Apollo Security)
- Office Productivity Software & VBA (Microsoft Office suite)
- Customer Relationship Management (MarketSharp) – Administration
- Customer Relationship Management (MarketSharp) – Process Automation
My skills include:
- Digital Marketing – Ideation, Planning, Development, Analysis, Reporting
- Project Management – Initiation, Planning, Execution, Monitoring/Controlling
- Website Design & Development (all aspects)
- eCommerce Administration (SaaS, Cloud, or Self-Hosted)
- Social Media Marketing, SEO, SEM, Google Ads (AdWords)
- Brand & Product Marketing (Branding)
- Press Releases & Communications (Public Relations)
- Graphic Design, Video Production
- Coding: HTML, CSS, PHP, ASP, Python, SQL
- Database Administration (MySQL, SQLite, MS Access)
- Server Setup & Administration (Microsoft & Linux)
- Network Administration (Windows-based over Ethernet)
- Facility Access Control Setup & Administration (Apollo Security)
- Office Productivity Software & VBA (Microsoft Office – Word, Excel, Access, +)
- Customer Relationship Management (MarketSharp) – Administration
- Customer Relationship Management (MarketSharp) – Process Automation
my expertise
Creative Services
The look & feel of a brand, the flow of a website, the design of marketing assets. Colin Chase has managed and executed dozens of Creative projects.
Website & Social Media Design
The look and feel of your online presence is absolutely critical. Not only do they display your venture to the world, but they must also communicate effectively with both existing and potential customers.
Eye-catching graphics can be useful. However, intriguing graphics need to be balanced with effective text that motivates the visitor. A frictionless design is required for online success as visitors must be able to navigate your sites quickly and with minimal thought. The website or social media post must direct the visitor’s thought.
Branding & Logo
Branding requires calculated planning, as well ample repetition of the message to the target audience. It is imperative to gain a thorough understanding of the target market and the state of your industry. These must remain top-of-mind during the entire process. However, proper planning ensures success and mitigates unforeseen issues.
Logo Design is a big part of branding. Logo Design spans a wide range of options from the inexpensive to the extravagant. Therefore, thorough top-level discussions and adequate planning must be coupled with a suitable budget in order to meet expectations and achieve the desired outcome (timely, fashionable, memorable).
Messaging & Strategy
Messaging is based upon Content Strategy, and must deliver the right “emotional” tone. As HOW you say something can be just as important as WHAT you say, and WHERE you say it also directs HOW you should say something. Messaging must support the strategy, but your Strategy must lead the way.
Proper planning, continual analysis, and ongoing modifications are indispensable for effective communication. This is true whether or not you are targeting potential new customers, your existing customer-base, or even the investment community.
Development Services
From coding to web development, from server administration to online stores. Colin has managed and executed dozens of Development projects.
Built From Scratch
Advanced website development, Online Store setup & maintenance, web-based programming, database development, and custom desktop applications. No two projects are the same, but they all share commonalities. Having the experience to understand and handle all aspects of a project is important.
From system specifications & requirements to end-user input and testing, from system design to system development, and from implementation to testing, proper planning ensures project success and mitigates unforeseen issues.
Premade Templates & Turn-Key Solutions
As we all know, premade templates and out-of-the-box solutions are potentially money-saving shortcuts. However, as we must also recognize that these solutions are never truly “turn key” as they always require knowledgeable personnel to implement, mange, and maintain.
These turn-key and premade solutions typically always require custom setup and some custom modifications in order to meet the specific needs of an organization. This is true whether it is a simple website template or a sophisticated internal system that is being automated or overhauled. Often CRMs (Customer Relationship Management) require customizations to meet the specific needs of a business.
Maintenance & Updates
All systems require ongoing maintenance whether minimal or extensive. Keeping systems up-to-date and operating efficiently is crucial for continued success. Unexpected changes are a part of life, and so, inevitably tweaks and modifications to any system will always be needed over time.
It is imperative to understand the importance of thorough system backups, internal and external system security threats, system integrity, and acceptable reliability. Mitigating these various problems proactively is the goal, so that unforeseen issues only cause minimal interruptions.
My Process
Define
Thoroughly define the challenge, whether a new opportunity or an existing problem. Detail the history, the current scenario, and the expected outcomes for the project including all the necessary outputs.
Design
Brainstorm using all known inputs and ponder the possibilities. Come to a consensus regarding the project’s design concepts. Then, we craft a design with several variations, and then we document the agreed-upon specifications.
Refine
Thirdly, we refine the project design and modify it until the stakeholders are pleased and the design’s outcomes meet stated expectations. Refining a design is an iterative part of the process, often repeating until it is due.
Build
After the specifications & design are set, the ‘final’ step begins with the building of the project. The approved design is developed and then implemented with thorough testing afterwards and then typically final modifications.
Define
Thoroughly define the challenge, whether a new opportunity or an existing problem. Detail the history, the current scenario, and the expected outcomes for the project including all the necessary outputs.
Design
Brainstorm using all known inputs and ponder the possibilities. Come to a consensus regarding the project’s design concepts. Then, we craft a design with several variations, and then we document the agreed-upon specifications.
Refine
Thirdly, we refine the project design and modify it until the stakeholders are pleased and the design’s outcomes meet stated expectations. Refining a design is an iterative part of the process, often repeating until it is due.
Build
After the specifications & design are set, the ‘final’ step begins with the building of the project. The approved design is developed and then implemented with thorough testing afterwards and then typically final modifications.
Don't miss Colin's 2023 TO DO List!
During a slowdown in the economy, targeting becomes even more important.
